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From the workbench of Brad Shortridge

My OnlineInventory.

Inventory, leads and AI tools for independent car dealers.

The software a dealership opens first thing in the morning.

Visit My Online Inventory myonlineinventory.com
The project
My Online Inventory
The category
SaaS · Automotive
Built for
Independent car dealers
Status
Live
01 / Behind the project

A small lot shouldn’t need a big IT department.

Every build starts
with a good question.

Independent dealers do a little of everything: buy the cars, photograph them, list them, answer the leads, work the deal and post on social. Usually with a small team and no IT department.

My Online Inventory puts that whole day in one place. Add a vehicle once and it’s ready for the website, Facebook, a printed brochure or a buyer’s guide, with the leads, customers and deal paperwork right alongside it.

02 / A closer look

A closer look.

My Online Inventory.

The dashboard

What’s new, how this month’s sales compare, and Hot Cars in Your Market: how quickly models are selling near the dealer, with days of supply and active listings nearby.

Product screenshots · customer details removed

03 / Why I built it

Why I built it.

Small lots compete with dealer groups that have whole marketing departments. I wanted to give the little guy the same reach without adding hours to the day: list it once, show up everywhere, and let the software handle the repetitive parts.

The decisions that mattered

The decisions
that mattered.

  • Honest AI. The car in the post is the car on the lot. AI only builds the scene around the real photo.
  • One menu per vehicle. Every way to market a car is a click away from the car itself.
  • Market data where decisions get made. What’s selling nearby sits right on the dashboard, not in a report nobody opens.
  • The deal lives here too. From first contact to funded, without switching to another system.
For the technically curious

Pop the hood.

  • Deal management: credit files, encrypted SSNs, itemized tax and fees, lender tracking and a lender-ready credit application PDF.
  • Social Studio: AI scenes around unaltered vehicle photos, with a monthly token allowance; collages and promo cards are free.
  • AI vehicle videos generated from existing listing photos.
  • Market data: days of supply and recent sales from active listings near the dealer’s ZIP code.
  • Syndication and print: Facebook, Craigslist export, brochures and buyer’s guides.
  • Leads, customers, chat, a video library and an add-on store in the same account.
From the builder’s notebook
Start with a real problem, not a feature list. Real problems keep you honest.

Meet My Online Inventory.

Curious? Take a look for yourself.

Open myonlineinventory.com

Keep exploring.

More projects, more ideas, more to build.